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What's good Reader,

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My company is built around challenges.

Physical challenges.

But also mental challenges.

Because you cannot easily separate the mind from the body.

In this newsletter I promised you behind the scenes access to the "Chief Challenge Officer" (me)

Noah Kagan's book "Million Dollar Weekend" (MDW) has been my book of the year so far. It stirred a deep entrepreneurial drive I haven't felt before.

What better way to document my OWN journey, than by doing his 34-step business challenge checklist. (see how meta this is?)

This will be my accountability to you, dear reader, to show you how the plane is built... in mid air.

Finger's crossed this isn't a Boeing 737, and the doors actually stay on the whole time.

But if they don't, I'm going down with the ship, as your loyal captain.

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I had an amazing time this weekend, because my brother came up to Seattle for the Kings v. Kraken game and to explore the area. It was during the window of the
"Selma to Montgomery" MLK Jr. tribute too, so we had fun filming the challenge together. I got the video edited up and posted, so check it out on Youtube and share it to a friend who needs that motivation to keep pushing through!

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Also, super stoked that I finished the paperwork to turn TriumFit into an official business LLC! Here was the exact moment it happened: check it out​

Is this my equivalent of the Jeff Bezos Amazon photo from the 90's? Why not!

Anyway, this week's MDW challenge is to "Set up an auto responder." This is the first real chance to get your early subscribers on board with what you are doing according to Noah. It should consist of 3 things: a Welcome email, a Connection email, and a Content email.

I went ahead and made all of them here, check out the automation!

Yes, I always have too many tabs open...

"Tyler's TriumFit Tuesday Tip" where I share some wisdom:

#15 Expensive schools means less than the networks you build at those schools.

Everyone wants to go to Harvard. That is great. But if you are in your dorm the entire time studying and neglecting the people around you, it may not pan out in the long run. Social capital matters in life. Talk to strangers, create an alumni network, be that dude!

"Warriors of the Week" TriumFit's highlight of the TFC community:

Follow me on Strava if you want to get your week of "Sweat-Efforts" praised in a future TuesNewsletter! Click here ---> Ty from TriumFit​

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This week we have 6 warriors:

Chris Hutton did a badass alpine ski run. 25 miles, I have no idea how hard that is. Gary do you know? But I will assume hard.

Cheree did a nice chill doggo walk around the block. Those are some long leashes!

Kyle Mills did a clean 6 miles. He's my cousin and I know its cold in MI perpetually, so that is an effort.

Kohl did a moon walk. Both literally and figuratively. I liked his comment "beautiful morning to be alive and outside" that level of gratitude will get him far fersure.

Timmy appropriately ran to get breakfast? Easy to do when you last name is HAM!

Sabrina went for a swim in open water I believe. My hands do that exact same thing! Lowkey I think its "Reynaud's," but ask a doc! haha. Way to embrace the cold

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"The People's Poll" TriumFit's random queries to the community:

In last weeks Poll it seems as though only Brett was interested in playing along. And turns out he thinks making other people vomit is pretty lame. Well played Brett (Derice), well played.

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I think this weeks question will be...a would you rather

Head on over to the community to vote!​

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"TriumFit Transparency" where we talk progress and problems:

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Tyler's progress towards his 2025 TriumFit growth goals:

1. 5 of 100 challenge sign ups
2. 72 of 1,000 newsletter subscribers

Problems:

1. Getting ghosted after pitching people on collaboration opportunities on IG. Just gotta crack a few people that see the bigger picture here...
2. My knees are probably donezo because by the time this goes out I will have completed the MLK Jr. Tribute 54 miler. (UPDATE) knees ain't that bad! See my earlier wisdom from a newsletter "nothing good happens after 10 miles" 100% saved me. Doing 5 sets of 10 miles made all the difference, my body didn't even realize what was happening!

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"Clear the Calendar" where we look forward to the next challenge:

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​Click here to find the event page​

"Selma to Montgomery" is the first challenge of 2025 and your first shot at a GOLD CHALLENGE COIN, which will be given to your FOR FREE upon completion of the challenge (Full/Outdoor version) if you are one of the first 10 to tackle it.

I am actually doing SILVER CHALLENGE COINS as well, so you will be given a FREE silver coin if you complete the (Modified/Indoor version), if you are one of the first 10.

Full = 54 miles in 54 hours (walk/run)

Modified = 54 mile bike/cycle in under 5.4 hours

MLK really summed it up best with the line:

“If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do, you have to keep moving.” - Martin Luther King Jr.

Even if you don’t finish the exact miles, it’s about more than just the miles, you can still find your personal limit, and that’s what TFC is all about.

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#tryit

#getfit

#TriumFit

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Sign up below:

​Make Martin Proud​

Referral Reward Tier 1: Refer TFC 10 friends (whether they subscribe or not) & get a spoken word poem written about you in an upcoming TFC Newsletter! Forward the TFC profile page. Or directly forward this email. Then screen shot your 10 forwarded friends, send it to TriumFitChallenge.com and Tyler will write up something clever to thank you ;)

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Referral Reward Tier 2: Refer TFC to 20 friends (and if one of them buys a future holiday charity event) I will send YOU a $20 Amazon e-gift card. Simply forward this email to 20 people (or my newsletter profile page), and then send me a screenshot at TriumFitChallenge.com, same as above. When I get their invoice the prize is yours!

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p.s. If you registered for a TFC event, make sure you're on the official entry list for charity challenges below.

p.p.s. I love you. Let's set up a time to walk and talk. Like on the phone. Using our phones...as phones. Wut.

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Stay Legendary,

Chief Challenge Officer