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My company is built around challenges.
Physical challenges.
But also mental challenges.
Because you cannot easily separate the mind from the body.
In this newsletter I promised you behind the scenes access to the "Chief Challenge Officer" (me)
Noah Kagan's book "Million Dollar Weekend" (MDW) has been my book of the year so far. It stirred a deep entrepreneurial drive I haven't felt before.
What better way to document my OWN journey, than by doing his 34-step business challenge checklist. (see how meta this is?)
This will be my accountability to you, dear reader, to show you how the plane is built... in mid air.
Finger's crossed this isn't a Boeing 737, and the doors actually stay on the whole time.
But if they don't, I'm going down with the ship, as your loyal captain.
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This week MDW challenge is to "Update my Bio" on socials. From last weeks challenge, I had to create my "unique angle," about who I am and how I help people. I actually made a little bit of a modification to the WHO I help.
I am thinking about what TFC can be, and I think the individual charity challenge events are great, and the foundation for my vision. But I also think there is a big opportunity for corporate wellness/competitions.
The feedback I got from a few people when I pitched the initial monthly competition idea of TFC, was how hard it would be to track 100's of people actually doing the challenges. If I made them submit video proof, then that could be hours of footage to sift through to confirm a winner (e.g. if it was a daily wall-squat challenge, then they would have to film themselves doing it).
So a more sleek version I came up with is if I approach 2 individual companies and have them "Duel" so to speak for that months fitness competition. A few of you may be aware that Elon Musk and Zuckerberg almost had a MMA fight against each other in the Coliseum in Rome, but it fell though.
My plan is essentially to do that, but with fitness. E.g. OpenAI vs. Youtube. The C-Suite, or 3-5 members of the leadership team enter, for example the July 2025 TFC Fitness competition. Head-to-head. Neither company knows what the challenge will be beforehand. They each wager a certain amount of money (those companies literally print money at this point, so that is where this gets exciting if they wager $10,000-$100,000 or something). A certain % goes directly to a charity of the winners choice. A certain % goes to TFC for organizing and being the arbiter of the competition (like a DraftKings model). And the rest goes to the winning company.
Why is this a better idea in my mind?
A) I only have to keep fitness stats/track up to 10 people max per month.
B) Higher potential upside. It is easier to make money selling to fewer, higher paying customers who have $$$ to blow, vs. trying to sell to THOUSANDS of people for pennies.
C) It can become a corporate wellness event, where individuals get free tracking of their TFC baseline assessment, which I have already created here:
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βand I can get some long term data on their outcomes. As healthcare costs are insane in the US, I bet companies would be willing to try all kinds of wellness initiatives to ultimately help them spend less over time on their employees.
D) It is easier to stoke rivalries this way. Tribalism for the win...It's more engaging for people to root for 1-5 people than getting lost in the hundreds of competitors. It would be easier to market to fitness companies already (e.g. Rogue vs. Rep Fitness) to see WHO IS THE FITTEST COMPANY IN AMERICA???
Anyway, that is my current idea.
I am still going to pursue Gym Escape Room. Although, I really do want a proper team for that.
I am still doing the 7 holiday TFC charity challenges. Those are fun to me. I am doing those until my dying day.
I am just thinking about adding another wing to TFC (Corporate Competitions).
What do you think?
So to actually finish this weeks challenges, this is what I updated my Bio on Instagram to:
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