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What's good Reader,

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My company is built around challenges.

Physical challenges.

But also mental challenges.

Because you cannot easily separate the mind from the body.

In this newsletter I promised you behind the scenes access to the "Chief Challenge Officer" (me)

Noah Kagan's book "Million Dollar Weekend" (MDW) has been my book of the year so far. It stirred a deep entrepreneurial drive I haven't felt before.

What better way to document my OWN journey, than by doing his 34-step business challenge checklist. (see how meta this is?)

This will be my accountability to you, dear reader, to show you how the plane is built... in mid air.

Finger's crossed this isn't a Boeing 737, and the doors actually stay on the whole time.

But if they don't, I'm going down with the ship, as your loyal captain.

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This week MDW challenge is to "Post one piece of content" publicly. It has to have:

1) my unique angle

2) a specific platform

3) My content circle (from last weeks challenge)

4) Post it TODAY

So I am actually going to give yall a sneak preview of content I am posting this Friday. Fridays are my favorite content days because that is the Fitness-History-Friday (FitStoryFri) and it is a way to have fun remixing and learning some history at the same time. I think I finally nailed my Standard Operating Procedure with this one. This week I was diving into the history of the "Highland Games" and I think it came out great.

1) My unique angle here is the poetry. Many of yall don't know it, but I have been writing spoken word poetry since college at the University of Denver.* I find the challenge of lyrical puzzles fascinating trying to make it fit just right. So I don't know how many people are re-telling the history of fitness competitions through a spoken word lens, but I hope I am one of the few!

2) The platform I am going with, and putting most effort into is Instagram. Is it working? Not really, I have had 67 followers basically since I started lol. But hey, I will keep trying.

3)​ The "content circle" I am targeting here is my larger audience. Anyone interested in history, or fitness, or of European descent (especially Scottish people) should be interested in this video.

4) I will post this Friday, but because yall the OG's that follow the newsletter you get it a sneak peak

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*ps. I actually just wrote my newest poem YESTERDAY. Check it out. It explains why I am single...haha

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"Tyler's TriumFit Tuesday Tip:"

Remember, people seek to validate the positive label's you give them. If you call a co-worker "hard working" they are more likely to go the extra mile for you on an endeavor.

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"Warriors of the Week" TriumFit's highlight of the TFC community:

Happy Birthday to my dad! He turned 73 years old on the 22nd of November (this is NOT him today lol). My dad (on the right) was running a half marathon race (I believe) in the Coliseum in LA with his best friend Jarmon (on the left) back in the 80's. He must have been roughly my age in this picture.

My dad NEVER squatted, so seeing his legs be his huge is concerning. The guy was definitely on the juice...

He still walks or runs everyday at 4 am. The man is a robot. Thanks for those genetics, pops!

We are between challenges, so I don't have much else to point out here. Josh Lawrence did just get selected onto the East Piece County Fire Department out in WA. So that is awesome. He is a great soldier, friend, father and now fireman. BOSS MOVE BUD!

Where have you succeeded this week? Reply to this email and send me a picture and I will feature you in the next TFC newsletter!

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"The People's Poll" TriumFit's Random Queries to the Community:

Looks like someone is getting SWOLE in their 30's. It is never too late to improve your fitness...

This weeks poll to the community is...

Answer at the link below!

​https://forms.gle/tJq2PysDYHGzbR6u5​

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"TriumFit Transparency" where we talk progress and problems:

Progress:

1. Updated all my ThriveCart payment links, so that feels nice
2. Emailed 186 people in the last 2 weeks about corporate wellness competition partnerships, so fingers crossed, hopefully someone wants to get on my 2025 calendar!

Problems:

1. Getting feedback and responses from companies on partnership opportunities
2. Getting custom coins made for TFC Charity Challenges (it is quite expensive), but I think it would be worth it

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"Clear the Calendar" where we look forward to the next challenge:

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Get the FREE TFC Charity Challenge training plan (12 full months, how to train for ALL 7 challenges) if you sign up and enter the MLK Jr. event!

Martin Luther King Jr. Day “Selma to Montgomery”

​https://fb.me/e/1WE2xmayd​

Purpose: To honor the March for the Freedom to Vote in 1965 MLK Jr. did from Selma to Montgomery, Alabama (54 miles)

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How to win a $100 Gift card!

1) Pay the entrance fee:*

​https://triumfitchallenge.thrivecart.com/triumfit-charity-challenge-single/​

*50% of profits of these charity challenges go to the organizations on the TFC website

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2) Complete the Mission:

Task: Complete 54 miles in 54 hours (run/walking is fine)

When: Anytime from January 13th - January 27th

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3) Document the experience: Post a short (~5 minute) video of the challenge, or your experience to the TFC Facebook group and subscribe to the TriumFit Instagram and YouTube pages

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4) Automatically get entered to win a $100 Gift card

Anyone who pays for the event, completes the challenge, and documents their experience has a chance to win! Winner is randomly selected at end of the month!

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Which charity is being supported by your entrance?

Southern Christian Leadership Conference

​https://nationalsclc.org/​

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Referral Reward Tier 1: Refer TFC 10 friends (whether they subscribe or not) & get a shoutout in an upcoming TFC Newsletter! Forward the TFC profile page by hitting the "subscribe" button to send that page in your email. Or directly forward this email.

Then hit "reply" on this email with a screen shot of your 10 forwarded friends and Tyler will give you the ol tip of the hat and write a clever compliment about you.

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Referral Reward Tier 2: Refer TFC to 20 friends (and if one of them buys a future holiday charity event) I will send YOU a $20 Amazon e-gift card. Simply forward this to 20 people (or my newsletter profile page), and send me a screenshot. When I get their invoice the prize is yours!

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p.s. If you registered for a TFC event, make sure you're on the official entry list for charity challenges below.

p.p.s. I love you. Reply to this email if you have any feedback for the team, how to solve "TFC Transparency" problems, thoughts on how to grow the community, or if you have a suggestion for a corporate competition.

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Stay Legendary,

Chief Challenge Officer