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What's good Reader,

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My company is built around challenges.

Physical challenges.

But also mental challenges.

Because you cannot easily separate the mind from the body.

In this newsletter I promised you behind the scenes access to the "Chief Challenge Officer" (me)

Noah Kagan's book "Million Dollar Weekend" (MDW) has been my book of the year so far. It stirred a deep entrepreneurial drive I haven't felt before.

What better way to document my OWN journey, than by doing his 34-step business challenge checklist. (see how meta this is?)

This will be my accountability to you, dear reader, to show you how the plane is built... in mid air.

Finger's crossed this isn't a Boeing 737, and the doors actually stay on the whole time.

But if they don't, I'm going down with the ship, as your loyal captain.

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This week MDW challenge is to

"Create content for my core circles (small/medium/large)"

Who are the customers I want to appeal to?

I find there are two types of individuals:

Person A: Someone that struggles to push themselves forward in their fitness journey. For people that feel disillusioned with failed "new year's resolutions," quack fitness fads, and that desire to shift from consuming motivational content, to taking meaningful action in their health.

Person B: (often this applies to myself). Someone who is highly motivated to pursue fitness challenges, expand their comfort zone, and live a healthy lifestyle, but at the cost of feeling "selfish" for it. Someone who feels a little bad about spending 4+ hours at the gym on a Sunday (the gym is my playground, I'm guilty there). Someone who reaches the mountaintop, but then looks down and sees all the carcasses he has left behind to get there. Their goals feel hallow in the end, and they fail to see how they can turn their fitness into a benefit for the larger community.

Then the next wing of the TFC is appealing to businesses who want to reduce their healthcare bottom line by increasing employee participation in wellness events and healthy lifestyle behaviors. This can be expanded out to government agencies and similarly large organizations

The MDW challenge is to think about the "outcome I will deliver + the target market"

Reflecting on the segments on my Instagram: https://www.instagram.com/triumfit_challenge/​

At the moment, here is how I break it down.

Core circle: I will deliver one-on-one fitness transformations for my followers to build accountability on their health journey

Segment: "TriumFit Transformations"

Medium circle: I will deliver content related to weekly movement, virtue, and will-power challenges for people struggling in the consumption-over production dilemma (person A from above), and I will deliver charity challenge ideas for people struggling in the selfish-fitness-dilemma (person B from above)

Segments: "Movement Monday" "Virtues Tuesday" "Will-Power Wednesday" "Holiday Charity Challenges"

Large circle: I will film fun facts and the history/origins of fitness competitions to be educational for a larger fitness audience online

Segment: "Fitness History Friday" for example:

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What do you think about my segment strategy so far? Anything you would change?

Tyler's TriumFit Tuesday Tip:

The quality of your conversations comes down to the quality of your questions. Off the wall-open ended questions are my favorite.

e.g. instead of "how was your day?" ask "what was the most surprising thing that happened to you today?"

-T

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"Warriors of the Week" TriumFit's highlight of the TFC community:

I completed my Veteran's Day Challenge this week!

Check out the video here:

There is still 1 week left to sign up and build your own trench to get featured in the "Warriors of the Week" segment

"The People's Poll" TriumFit's Random Queries to the Community:

From last week:

It turns out that 100% of people like YOGA/STRETCHING for their recovery of choice. Interesting that nobody went for the "light blue" option.

Respect, that means we ALL GET AFTER IT!

This weeks query to the community:

Fill it out here: https://forms.gle/Dh7bE2u9MFMYCuTC7​

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"TriumFit Transparency" where we talk progress and problems:

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Progress:

1. Setting up the Corporate Wellness Competitions for the 2025 calendar year. I think I got the framework I need for it!
2. Emailing my pitch deck to all kinds of companies now. p.s. if you work for a large-ish organization PLEASE DM ME!
3. Finishing my ThriveCart for the Charity Challenges bundle and single events (they are LIVE on the site) but some small things like the fonts are bothering me...

Problems:

1. Running out of FitStoryFri ideas (any from the audience?)
2. How to get my website to rank higher on SEO and all that. I think my website is SLEEEEK as hell https://triumfitchallenge.com/ but if nobody sees it then it doesn't really matter...right

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"Clear the Calendar" where we look forward to the next challenge:

There is STILL time for the Veteran's Day Event (it closes the 18th)

​https://www.facebook.com/groups/triumfitchallenge​

Click on the Facebook group for more information and then sign up below:

​https://triumfitchallenge.thrivecart.com/triumfit-charity-challenge-single/​

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Referral Reward Tier 1: Refer TFC 10 friends (whether they subscribe or not) & get a shoutout in an upcoming TFC Newsletter! Forward the TFC profile page by hitting the "subscribe" button to send that page in your email. Or directly forward this email.

Then hit "reply" on this email with a screen shot of your 10 forwarded friends and Tyler will give you the ol tip of the hat and write a clever compliment about you.

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Referral Reward Tier 2: Refer TFC to 20 friends (and if one of them buys a future holiday charity event) I will send YOU a $20 Amazon e-gift card. Simply forward this to 20 people (or my newsletter profile page), and send me a screenshot. When I get their invoice the prize is yours!

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p.s. If you registered for a TFC event, make sure you're on the official entry list for charity challenges below.

p.p.s. I love you. Reply to this email if you have any feedback for the team, how to solve "TFC Transparency" problems, thoughts on how to grow the community, or if you have a suggestion for a corporate competition.

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Stay Legendary,

Chief Challenge Officer