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What's good Reader,

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My company is built around challenges.

Physical challenges.

But also mental challenges.

Because you cannot easily separate the mind from the body.

In this newsletter I promised you behind the scenes access to the "Chief Challenge Officer" (me)

Noah Kagan's book "Million Dollar Weekend" (MDW) has been my book of the year so far. It stirred a deep entrepreneurial drive I haven't felt before.

What better way to document my OWN journey, than by doing his 34-step business challenge checklist. (see how meta this is?)

This will be my accountability to you, dear reader, to show you how the plane is built... in mid air.

Finger's crossed this isn't a Boeing 737, and the doors actually stay on the whole time.

But if they don't, I'm going down with the ship, as your loyal captain.

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This week's MDW challenge is to obey the "Law of 100." What is the law of 100, you ask? It is Noah's wisdom about the power of consistency-the only way to greatness. You have to do 100 reps of something (with complete disregard for the outcome) before you can truly judge if you succeeded or failed. Essentially, it's a software you can run in your brain when times are tough, to continue moving forward.

What is going to be my 100 reps?

I am currently LOVING my "Fitness Story Friday" series. I feel like I have a unique style (I have been writing spoken word poems since 2012 in college) of presenting fitness history.

I am seeing the Law of 100 in work already. When I started this segment on my Youtube Channel it was of absolute shit quality. I was literally finding patchwork iStock photos and placing them in slides like a boomer father, making highlight tapes of his prepubescent son's soccer tournament (sorry to all the boomers reading this). The quality was "YIKES," in a word.

But I kept going.

Every week was a 1% better video. (ok, maybe like 12-19% because I started very low)

Then I decided to do it via poetry. My unique angle.

And now I am proud of the final product.

Is it getting the views I want? Of course not. But what keeps me going is knowing I am creating a "Binge Bank," as my favorite podcaster Shaan Puri from MyFirstMillion would say. I am creating a playlist, that when it hits 100 videos people can enjoy for HOURS.

Nobody cares right now.

But one day they will.

Believe.

Anyway, the last video I put out has been my favorite so far. The source video was epic (Thanks Ragnar!), the timing, imagery and cadence were on point.

Do you think I should record it with background music, or just my naked voice?

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So what is the potentially CRIMINAL idea I have for TriumFit?

The idea is a "sweepstakes" (as I learned that I cannot legally call it a "raffle," per Washington law). They consider that gambling, and you need a special license for that. Even with a license, it's not legal in WA (unless you're a 501-c3 org). But anyway, from what I gather a "sweepstakes" is different, and a way for you to join in on the TriumFit fun.

Currently, my social page is really only interesting if people participate in the challenges, get dirty, give back, push their limits, etc. I think life is better that way, personally. Be the Man in the Arena.

However, people have kids. People have Netflix. People can't be bothered anymore. I get that. I don't always respect it, but I get it. So how can I reach these distracted masses and make them give a damn? Offer them money...A way to win.

I added 5 new TFC Events to the official calendar. There is one every month now. 12 in total. All revolving around some historically significant day.

That big countdown timer at the beginning of this email? Click it, it will take you to the sweepstakes page, next up is Presidents' day, February 17th.

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How does this work? *YOU DO NOT HAVE TO DO THE ACTUAL CHALLENGE*

1) You buy sweepstakes entries ($25 ea) for one of the TFC challenges (all 12 are eligible)

2) You guess my completion time (if that is the metric of success) on the challenge. I will LIVESTREAM the challenge on my Instagram, to rule out any shenanigans!

3) Closest guess (without going over, "Price is Right" rules) wins 40% of the total pot, with 10% being donated to GiveDirectly.org

e.g. 100 sign ups at $25 ea = $2,500 total pot. Winner gets $1,000 (40x return) and GiveDirectly gets $250. Win-win

Wait, but if you send your guess to me, how can you prevent me from seeing the time, and therefore cheating? Easy, FutureMe.org (it is entirely free, no need to make an account).

I have used them for a while, I write emails to myself into the future (because I'm weird). It's a fun time capsule to guess where I am going to be in life, and then see what actually happened.

So you can purchase sweepstakes entries anytime from now until the actual date of the holiday. Then it closes. On the day of the actual holiday, and up to 1 week after is when I can complete the challenge.

FutureMe.Org has a 7-day minimum send to the future, so as long as all your guesses are emailed before the actual date of the holiday, we are good.

On the final day (1 week after the holiday) Futureme.org will deliver all your guesses, sent through the ether to my inbox, and I will livestream the winner.

Very cool, right?

Here are a couple photos to better explain the windows of time stuff is open on the Calendar. These are just the 5 new challenges I added, but you can still PARTICIPATE in the original 7 charity challenges (and/or guess my times on those as well).

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If that sounds like a rad idea, then you can purchase your sweepstakes entries, starting now!​

​https://triumfitchallenge.thrivecart.com/triumfit-challenge-sweepstakes/​

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"Tyler's TriumFit Tuesday Tip" where I share some wisdom:

#16 Use your phone as an actual phone (and call people) more. Bonus points to really BLOW PEOPLE'S MIND in 2025, is to write them a hand-written note.

I personally started sending out 30+ handwritten notes every year around my birthday (December 28th) as a way to reflect on who made the biggest impact on me that year. And I can say, it really makes people happy to get a full page chickenshit scribbly letter from an OG friend like that. Yes, my handwriting is terrible, but I'm a "doctor" so I'm allowed to slack there ;)

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"Warriors of the Week" TriumFit's highlight of the TFC community:

Follow me on Strava if you want to get your week of "Sweat-Efforts" praised in a future TuesNewsletter! Click here ---> Ty from TriumFit​

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Who do we have as the 6 highlights this week from the world of pain?

Chase was feeling himself on a run at Ruston (my favorite Tacoma spot) and was trying on some new shoes!

Coach Will makes us all jealous because he is in Honolulu. I mean c'mon, that isn't even fair. I am digging my car out of snow every morning (ok, not really, but it feels like that when its below 75 degrees to me)

Billy up in Burnaby, Canada was building a legacy AND manifesting his destiny? What did you do today? That boy is WILD!

Sabrina is maintaining her legacy with the most jacked up hands on Strava. Check out that Crossfit injury! Damn near bled out for the WOD, you know I respect that game

Derrick did a 22 mile TRAIL run around in the Shasta national forest. I miss my days in Redding, CA sometimes...except the 110 deg summers

Vanessa was honoring Bo (who is Bo??) this week with a beast of a group workout. When 46 burpees are the BUY IN, you know there is darkness ahead

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That was the stuff that came across my feed, remember to give some kudos out to the brothas and sistas out there HUSTLING!

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"The People's Poll" TriumFit's random queries to the community:

Damn, yall a bunch of polyglot wannabe's eh? Ain't no love for Mozart? No desire to be the next Beethoven? Beyond the Bee Gees? I honestly don't even know the Bee Gees, but it sounded fun.

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This weeks poll is going to be...

Head over to the community to give you feedback! Click here​

"TriumFit Transparency" where we talk progress and problems

Tyler's progress towards his 2025 TriumFit growth goals:

1. 5 of 100 challenge sign ups (made a nice Cesar Chavez promo yesterday, so hopefully that helps spread the word)

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1. 72 of 1,000 newsletter subscribers (nil progress). How do people make this go up?!?! haha. I am trying to ask people on Strava. I have landing pages. I do all the things, but there is ZERO progress. Maddening...

Problems:

1. Initially thought there was going to be a problem with using FutureMe.org because they have a minimum send of 7 days into the future. But then I realized that's perfect, because then people can't cheat on their guesses, as long as I do the challenges in the week AFTER the actual date ;) we will see how it flows come Presidents' day though, hopefully it works!
2. Publer, who I use for my social media calendar don't allow me to recycle certain content easily on the FC Community page, so that's a bit annoying to manually repost it. But anyway, the most recent question was about your favorite Icebreakers, so head over there to answer that Saturday "Icebreakers and Introductions" post.

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"Clear the Calendar" where we look forward to the next challenge:

Currently the countdown timer at the beginning of this newsletter is for when the "guesses" for my President's Day Challenge is up. If you are not aware I added 5 new challenges to the TFC Calendar here​

These are opportunities for you to wager on my fitness, guess my completion times and win money if you are correct. A "sweepstakes" if you will...definitely NOT a raffle ;)

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What are "Star Jumps?" Basically exaggerated Jumping Jacks on crack cocaine

What are "Clap" Pushups? Because exaggerated Pushups on methamphetamine

Why 50 and 13? Because the U.S. Flag of course (until we add Canada, Greenland, Panama, and Mexico, of course).

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Referral Reward Tier 1: Refer TFC 10 friends (whether they subscribe or not) & get a spoken word poem written about you in an upcoming TFC Newsletter! Forward the TFC profile page. Or directly forward this email. Then screen shot your 10 forwarded friends, send it to TriumFitChallenge.com and Tyler will write up something clever to thank you ;)

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Referral Reward Tier 2: Refer TFC to 20 friends (and if one of them buys a future holiday charity event) I will send YOU a $20 Amazon e-gift card. Simply forward this email to 20 people (or my newsletter profile page), and then send me a screenshot at TriumFitChallenge.com, same as above. When I get their invoice the prize is yours!

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p.s. If you registered for a TFC event, make sure you're on the official entry list for charity challenges below.

p.p.s. I love you. Let's set up a time to walk and talk. Like on the phone. Using our phones...as phones. Wut.

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Stay Legendary,

Chief Challenge Officer